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Our Story
Common Ground is a boutique fashion apparel shop and online store established in 2021. Founded by Carmen - a devoted mother, business owner, Dawson Creek local, and lover of fashion. Common Ground was born out of a desire to share Carmen’s passion for helping clients create stylish outfits that make them feel great, and bring a unique and personalized approach to fashion to her community.
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Our Mission
Common Ground was designed to bring a unique and personalized shopping experience to clients in a beautiful, minimalistic space. Carmen’s vision was to create a shopping experience that promotes calm and inspiration, rather than clutter and overwhelm. We believe both style and the shopping experience should be effortless and enjoyable.