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Our Story
Common Ground is a boutique fashion apparel shop and online store established in 2021. Founded by Carmen - a devoted mother, business owner, Dawson Creek local, and lover of fashion. Common Ground was born out of a desire to share Carmen’s passion for helping clients create stylish outfits that make them feel great, and bring a unique and personalized approach to fashion to her community.
Visit us in store and you’ll find Carmen helping clients discover the perfect outfit that can be styled many ways, will last the test of time, and makes them feel inspired. Thank you for choosing Common Ground, we look forward to helping you elevate your wardrobe.
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Our Mission
Common Ground was designed to bring a unique and personalized shopping experience to clients in a beautiful, minimalistic space. Carmen’s vision was to create a shopping experience that promotes calm and inspiration, rather than clutter and overwhelm. We believe both style and the shopping experience should be effortless and enjoyable.